Understanding Transcreation – Part 1
1. Introduction When brands talk to people all over the world, they face a big challenge: making sure their message is clear and meaningful to everyone. Language is important, but it’s just one part of the whole story. This is where transcreation comes in. It’s like an art where you change content to really connect […]
Unlocking Growth Opportunities. Leveraging Language Services for Marketing Agencies
In today’s increasingly globalized business landscape, marketing agencies must adapt and evolve. Offering localization and language services for marketing clients is a great way to expand offerings.